Friday, April 15, 2011

Local Profile - Natarsha Kershaw

Natarsha Kershaw is another one of my younger friends who is definitely going places.  After completing her media degree at Swinburne, she landed a fashion PR internship in New York prior to returning home to start her own business Fashion Rebel.  She is also heavily involved with an edgy new online fashion business called Young Republic about to launch here in Australia.  What a star (and best of all she lives around the corner from me!).

The fashion rebel - Natarsha Kershaw
Name: Natarsha Kershaw
Occupation: Director of Fashion Rebel, Media Consultant, Freelance Fashion & Food Writer
Lives/works: Rosanna/City
How long have you lived/worked here? 20 years! I work from home and my city office.  

Describe yourself/what you do:
I'm 23… I'm well-travelled. In my spare time I love to write, collect vintage clothing and play Super Nintendo. I'm a passionate cook, I take my skinny latte strong with one sugar and still watch the Simpsons every night at 6pm.

I specialise in fashion journalism, media relations and online marketing. I realized there was a gap in the market and decided to launch my own company.  An alternative to mainstream media, Fashion Rebel provides small scale, independent and local businesses with an affordable and credible service designed to boost sales, generate exposure and shape consumer interests. Plus, it offers unbiased brand knowledge to assist consumers in making an educated and informed purchasing decision. 

Natarsha at home with her beloved dogs
Best thing(s) about living/working in Melbourne's north-east:
I've loved witnessing the evolution of the humble 'burbs. The transformation and development of a blank strip in just a matter of years… I have an honest appreciation for living in Melbourne's north-east.  I love walking with my dogs Cha-Chi and Sunny. I feel like the Rosanna Parklands are an extension of my backyard.

About Fashion Rebel
Fashion Rebel is a unique and exciting platform where Australian designers, boutiques and café owners can broadcast their passions to the online world.  It primarily serves as a directory, responsible for successfully guiding thousands of local and international shoppers on a journey through the streets of Melbourne.
twitter: fashionrebelaus
Facebook: Fashion Rebel

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